Read this easy-to-follow beginner's guide to pay-per-click advertising today, and then start generating clicks and sales with your new Google Ad Words campaign tomorrow!
Dear Reader:
When you hear other marketers talking about the results of their latest Google Ad Words campaigns, do you suddenly become silent – or rapidly change the subject?
If so, I am guessing you are one of the many thousands of marketers who are "Google virgins."
A Google virgin is an otherwise experienced marketer who hasn't yet gotten started with pay-per-click (PPC) advertising in general ... and Google Ad Words in particular.
Maybe the semi-technical nature of Google Ad Words intimidates you ... or you're afraid of paying too much for your clicks ... or you don't understand how to find the right key words to bid on ... or how to write and manage PPC ad campaigns.
But, whatever the reason, you haven't "pulled the trigger" on your first Google ad campaign yet – and your hesitation is becoming a source of discomfort, embarrassment, and even financial loss:
** IF YOU'RE A COPYWRITER, you dread hearing clients ask whether you can write their Google Ad Words copy for them – because you have little or no experience, results, and samples to show them.
** IF YOU'RE AN INTERNET MARKETER, you are missing out on a significant and potentially profitable source of traffic – both for building your e-list and selling your products online.
** IF YOU'RE A TRADITIONAL MARKETER, you probably don't have as much qualified traffic hitting your site as you'd like. PPC ads could solve that problem for you ... if only you knew how to use them.
Now help is here -- in a new beginner's guide to PPC advertising written by copywriter James Palmer and I – How to Turn Clicks Into Customers with Google Ad Words: Generating Traffic, Building Your List, and Increasing Sales with Pay-per-Click Advertising.
You've seen those thick binders others produce on Google Ad Words – hundreds of pages of highly technical stuff you can't stand the thought of having to plow through.
This isn't more of the same.
Written for Google virgins but also valuable to the experienced Google user, our new e-book could have just as easily been titled Google Ad Words for Beginners Made Quick and Easy.
In just 80 tightly written pages, our e-book is a plain and simple guide to everything you need to know to get started making money with Google Ad Words – from a step-by-step guide to setting up your Google account -- to writing and testing your first Ad Words campaign.
It's so simple and direct, you can read Google Ad Words for Beginners tonight, and have your first Google Ad Words campaign up and running – and generating clicks for you – tomorrow. I guarantee it – or your money back.
Mastering Google Ad Words –
once difficult, now easy
In How to Turn Clicks Into Customers with Google Ad Words, you will discover:
- 8 reasons EVERY marketer should be using PPC advertising as part of their marketing mix. Page 3.
- How to get more clicks from your Google Ad Words campaign for less money. Page 50.
- Why Google Ad Words may give you a better "ROMD" (return on marketing dollar) than your Yellow Pages advertising. Page 4.
- How to make more money with Google Ad Words by split testing your PPC ads. Page 55.
- There are over 500 PPC ad services on the Internet. Know which one is right for you? Page 5.
- The "peel and stick" trick for improving your click through rates. Page 59.
- Getting started: easy step-by-step instructions for setting up your first Google Ad Words PPC campaign. Takes less than 7 minutes. Page 7.
- Slash your bid prices with conversion tracking. Great way to save money. Page 60.
- How to design PPC campaigns that appeal to Internet users who do not speak English or live in the U.S.A. Page 8.
- 5 key ad performance metrics you can track with Google and how to use each. Page 61.
- Copy specifications for a Google ad. You must follow these guidelines to the letter – or your Ad Words campaign won't run. Page 10.
- Creating landing pages for your PPC ad campaigns that turn clicks into customers. Page 66.
- How to bid on keywords that your potential customers actually use to search for your product. Page 11.
- 12 tips for writing and designing landing pages that generate more orders and revenues online. Page 67.
- Controlling expenses: setting your daily ad budget and maximum cost per click. Page 12.
- Does posting "trust icons" on your Web sites get consumers to buy more? Turn to page 68.
- How to capture the e-mail address from a click -- even if the prospect does not buy from you. Page 71.
- How much traffic can you reasonably expect your new PPC ad to generate? Answer on page 13.
- Converting PPC clicks into sign-ups for your opt-in e-list. Page 74.
- How to use Google Ad Words to target local customers for your service business or store. Page 15.
- 12 pay per click secrets of the Internet marketing masters. Page 74.
- Why Google Ad Words campaigns that generate more clicks actually cost LESS than those producing fewer visitors. Page 17.
- How low can you bid on your keyword and still have Google run your ads? The answer may surprise you. Page 19.
- How to run successful PPC ad campaigns on Yahoo, MSN, Ask.com, and Infospace. Page 21.
- 11 tips and tricks for bidding on keywords that bring you the most qualified prospects. Page 25.
- The secret of "negative key words." Lets you avoid paying for clicks from people who may be curious but are not really customers for what you are selling. Page 27.
- 6 ways to find the ideal keywords for your next PPC ad campaign. Page 29.
- Harnessing the power of the "long tail" in your Google Ad Words campaigns. Page 30.
- Creating logical "ad groups" for your PPC ad campaigns. Page 32.
- 4 terrific key word discovery and research tools. Some are even free! Page 34.
- A sneaky (but acceptable to Google) trick for moving your ads up to a higher position. Page 38.
- The 3 copy components of a winning Google Ad Words ad ... and what to include in each. Page 40.
- How to get an extra line of copy in your Google PPC ad – without paying a dime for it. Page 41.
- 3 things your PPC ad copy must do for your Google Ad Words campaign to be profitable. Page 42.
- Calculating your maximum ad bids based on average customer value. Page 43.
- 10 copywriting tricks Google absolutely forbids in your PPC ad copy. Make sure they're not in the ads you submit. Page 44.
- 8 questions to ask yourself before you write the first draft of your Google ad copy. Page 46.
- 5 proven Google Ad Words headline writing techniques that work. Page 47.
- And so much more....
Act now and save $20
The increased conversion rates our new PPC ad guide can help you generate ... not to mention the money you save on keyword bidding ... can easily pay back your investment in How to Turn Clicks Into Customers with Google Ad Words 10 times over or more the very first time you use it!
As to the cost of that investment ... the list price of our new Google Ad Words guide is $49 ... and indeed, that's what it will sell for later this year.
But for a limited time only, How to Turn Clicks Into Customers with Google Ad Words is your for only $29. That's a $20 savings off the regular rate -- less than I charge for just 5 minutes of my time!
And that's only if How to Turn Clicks Into Customers with Google Ad Words generates a flood of new traffic to your Web sites.
If it doesn't, then it won't cost you a penny. Here's why....
Our 100% iron-clad guarantee of satisfaction
I totally guarantee your satisfaction with our new Google Ad Words beginner's guide – whether this is your first Google campaign or your 100th.
And here's how....
If you aren't convinced that How to Turn Clicks Into Customers with Google Ad Words isn't worth at least 10 times what you paid for it ...
Or you are not 100% satisfied for any other reason ... or for no reason ... just let me know within 90 days.
I'll give you a full and prompt refund. And you can keep the e-book free with my compliments.
That way, you risk nothing.
With the right Google Ad Words campaign, you could generate thousands of clicks and unique visits to your Web site ... resulting in a huge lift in online sales and revenues.
And when you follow the strategies in How to Turn Clicks Into Customers with Google Ad Words, you can do it with an extremely modest ad budget – and for as little as a dollar a click or less.
So what are you waiting for?
To order How to Turn Clicks Into Customers with Google Ad Words on a 90-day risk-free trial basis, just click here now:
Sincerely,
Robert W. Bly, Director
CTC Publishing
P.S. Order How to Turn Clicks Into Customers with Google Ad Words today and get a FREE Special Bonus Report, Maverick Marketing (list price: $29).
In this free 56-page guide to Internet marketing, you'll discover:
- The magic of "reciprocity" – page 3.
- Avoid this common mistake when creating information products – page 18.
- 10 tips for increasing landing page conversion rates – page 21.
- Does offering free bonus gifts (like this report) still work? Answer on page 33.
- How to improve results from your trade show exhibits – page 36.
- Confessions of a mail order rip-off artist – page 44.
- Amazing fundraising secret can make your direct mail more profitable – page 29.
- Why you should eagerly tell your prospects about your product's flaws – page 31.
- How to avoid "sticker shock" when selling high-priced products – page 39.
- And more....
Best of all, this bonus report is yours to keep FREE – even if you return the How to Turn Clicks Into Customers with Google Ad Words for refund!
To order the How to Turn Clicks Into Customers with Google Ad Words ... and get your FREE Bonus Gift worth $29 ... just click below now:
Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $700,000 a year from his writing, and became a self-made multi-millionaire while still in his 30s.A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.
Bob is the author of 70 books including The Copywriter’s Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books).
He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.
Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.
Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was formerly the advertising manager for Koch Engineering, a manufacturer of equipment for the chemical industry.
about Bob Bly
"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne
"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith
"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM
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—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area
"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International
"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.
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—Michael Manoussos, Manhole Barrier Systems
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—Michael C. Howard, Chasm Recovery
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—Brian Kurtz, Boardroom
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—Edward Brunet, Decatur Professional Development, LLC
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—Chris Pickering, MeritDirect
"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated
"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response
"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company
"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate
"Thanks again for a great job."
—Davis Ross, Ross Advertising
"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research
"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media
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—Sau Hyoung Pak, Big Machine
"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC
"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research
"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book
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—Paul Szymanski, Harvard Business School Publishing
"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II
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—Matt Morsa, Stock Secrets, Inc.
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—Joe Culotta, Natural Medicine Co.
"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding
"This is an outstanding letter. Really nice work!"
—Paul Szymanski, Harvard Business School Publishing
"Like the package ... the tone ... I think it's excellent."
—Bill Caskey, Caskey Sales Achievement
"We are very pleased with your copy approach because your copy seems to speak to the neurologist better than the copy in previous promotions. Moreover, your copy presses the sell better and more effectively. I really value your direct marketing copy capabilities and I'm thrilled to have you working with MedLink."
—Jim Chacona, MedLink
"Just wanted to take a moment to sincerely thank you for the hard work and energy you've poured into the Sinatra product package. You are a joy to work with."
—Gail Diggs, Phillips Health
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—Caleb Cherry, Capital Financial Media
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—Sara Pond, Nightingale-Conant "The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
—Charles Mizrahi, Stealth Stocks
"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
—Mark Amtower, Amtower & Company
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—Jack McDonough, U.S. Tax Corporation